increase Sales By Changing The Title article on Your firm Cards

Something insidious has happened during the last 10 to 15 years within the best position of any in the company world. Sales professionals have co-opted their roles by embracing titles such as:

increase Sales By Changing The Title article on Your firm Cards

• Business amelioration Strategist
• Project amelioration Consultant
• Customer Relations Specialist
• Business amelioration Consultant
• Closing Transaction Specialist
• Regional Accountant Specialist
• Marketing Consultant

Rarely do you read the following title in a company card:

And how often do you read the following:

Professional Salesperson?

What happens when something is not clearly defined? The results are regularly muddied and want far more resources to achieve.

So what is the question with being called a salesperson or having the word sales in the job or title description? I believe that many in sales truly do not want to be in sales and by changing their title they can convert what they do and focus on other aspects of company building. Then what happens is that sales results are marginal at best.

These reasonably captivating individuals fail to perceive that company construction is about attracting new customers (making sales) and developing loyal customers (making sales). For without sales, a company will not be a business. Sales Coaching Tip: Sales are the goal!

Imagine for a moment a baseball team and every person is called football players. What would happen? The guess baseball players are called baseball players is because they play with a baseball. So why would those in sales who make sales be called anyone other than a sales person.

Until individuals including small company owners to C Level executives understand that hitting a captivating target (undefined target) is very difficult, the goal to growth sales will continue to allude most of these organizations. And what is more frightening due to the lack of competent sales professionals, many small company owners to C Level executives allow these titles such as company amelioration specialist to continue to proliferate the company world. Sales Coaching Tip: Sales managers have your sales population called sales representatives, sales specialists or sales professionals. This will growth their focus.

Being in sales is the best profession in the world. If you do not want to be in sales, then get out and find a job that works with what you want out of life.

increase Sales By Changing The Title article on Your firm Cards