After reviewing a myriad of artist demos, press kits and bios as a former talent booking agent with the William Morris group and founder of ReelMusician.com, I've decided to write a short report on how you can formulate a workable and eye catching artist bio avoiding too much hype and grabbing the attentiveness of the music industry. As the years have gone by and technology has increased, you would think that bios, press kits and other assorted articles written for an artist press kit would get better - I believe it has gotten easier, but better I'm still debating. There are underlying truths and principles that you should concentrate into your press kit material if you de facto want to catch the eye of the industry pro and land some real success.
ReelMusician - Reel Artist Press Kit construct
There are not as many fast or absolute rules as there are don'ts when creating your artist bio. I can tell you from experience, that the creation of an artist press kit is not as easy as one would think. anyone can have their friend or an additional one member of the act put together a press kit, but one that de facto sparkles and grabs the attentiveness of your audience is the key - Not just creating what everyone else is creating. Believe it or not, I tend to think that many industry execs don't even bother with the run of the mill artist press kits with Cd's sent in with the barrage of mail received on a daily basis. Unfortunately, there are probably some very deserving bands in the pile, but if you don't catch their attentiveness or are not conducting a polished arrival to your material, then you can forget it - imaginable reel or not.
As we go along here, don't hesitate to perceive ReelMusician.com should you have any questions on artist press kit design. Many articles, features, logo compose work and free material are available there as well as the opportunity to have their staff professionally compose and write your artist press kit material. To Begin with, there are scores of distinct ways to press kit layout. It is highly recommended that you have your folders professionally printed with your logo, etc and not adopt the gloss black folder that everyone is using. I understand that money doesn't grow on trees, and if you are cash tight, then you might consider an off color other than black such as blue, yellow red, or variations, etc. beginning with that idea, let's look at logo design. Do you or your band currently have a logo? - If not you should. Logos are becoming increasingly foremost in defining the act nowadays. Logos also help to set the mood for the tone of who you or your band is. Logo designs are fairly cheap and software is out there that is a great help in achieving some very pro designs. Your logo ought to be printed on the front of virtually all things your name is on - From the press kit cover, Cd cover, bio, etc.
Free+region+playerWhen seeing at the creation of your bio, it approximately seems a daunting task, to get the flavor and tone right and the pitch verbalized in such a way where you are articulate, furnish a foundation of telling your reading audience why they should look additional into your act, and do it in such a way as to not turn off your readers. This is a base thread among those who are serious about a great press kit and not just throwing it together to have something to send out. Let me assure you that if you will implement a few of these ideas and then for additional reading and ideas at the ReelMusician.com website, that you will be well on your way to creating quality, eye-catching promo kits.
As a matter of practice, start reading as much material as you can, either on line or hard copy, gleaning writing ideas tips and artistical direction that you find in the mainstream artist write-ups. I will tell you that because of mere position and the presence of report deals, that you will find it a diminutive more difficult to write your bio. It's a much easier task when you can talk about major play dates with top 40 acts, or your own singles released, etc then when you are first beginning out - I am well aware of that. That's why I propose professionally written bio's on the front end of your career. pro writers who write bios and press kits tend to have a better feel for how to address definite inadequacies with solid writing material then most artists or band members. When you are in the company to write and make man look good in print, with diminutive name recognition to none, you get a feel and get good at option verbiage.
So what should you include in your artist bio? include name of act at top in bold - don't be so artsy fartsy that individuals can't make out the name or the main body of the bio for that matter. include foremost play dates, singles released, necessary air play (chart number) and where, band members and anyone about any player that exudes credentials. Be sure to include hereafter publish dates, any solid hereafter bookings, your artist manager if they have credible acts that substantiate your credibility, distance of band being together, if longer than a year, and music genre. Don't spend a lot of time picking apart the music style and don't include that you were the high school choir president and any other non-consequential type of information. It's better to have a shorter bio, than to stretch it out with facts that nobody gives a darn about. The fact that you came from a definite town or region, may be foremost for definite unknown reasons here, but if not, don't include it. Don't include the local fundraiser that you played at if it's not a fairly necessary regional show. You get the idea - Don't include something that you think the reader might read and say, "So what."
In closing, and so much more could be written here, but for the sake of time and distance of this article, I will leave you with that less is more, don't use the same old tired color of folders, and be aware of what's truly foremost when writing your artist bio. Let your creativity be shrouded in user readability, without using a lot of unneeded or unhelpful hype that detracts rather than supports or emphasizes and start seeing at many press releases and bios to derive ideas.
ReelMusician - Reel Artist Press Kit construct
0 comments:
Post a Comment
Note: Only a member of this blog may post a comment.